Brand– The term ‘brand’ began as a simple way of telling one person’s cattle from another. It has evolved to encompass a unique identity in many forms. It is now the personality of a product, company or service.
More than just a logo! – Brand is more than just colours, typefaces and a logo. It’s about bringing all the elements together and making them work in harmony, to create a distinctive appearance that displays the core values of the business. It’s the recognition that your customer relates to.
A good brand speaks of success, quality, responsibility, service, care, professionalism and something worth supporting. It’s far more than just having a nice logo. Of course, we do nice logos too, or dramatic ones, or exciting ones, or unusual ones and even controversial ones… whatever you want. If you just require a logo we can do that, but we would recommend you consider the bigger picture and the overall impression you convey with your identity, as it’s often the first thing a client sees.
All of our branding work is born from serious, in-depth original thinking, coupled with a deep understanding of application, market awareness and YOUR needs.
Just so you know how important the stuff you have done for our fundraising is, I can tell you that individual fundraising alone raised over £560,000 this year. All those amends and re-amends that you’ve done were well worth it! Thanks for all your help.
Jason Bowles, Fundraising Manager
It’s great working with a team of thoughtful, experienced and highly creative guys, providing refreshingly creative treatments that really work. I know I can give the Upper Room a brief, which they will deliver on time, on message and always within budget.
Anthony Dallison, Managing Director
I’ve worked with The Upper Room for nearly a decade, and always received a timely, well thought through, creative response. The cost effectiveness of the output belies the high level of quality I always receive. The team are always a pleasure to work with.
Catherine Brindle, Marketing Consultant
Adaptable, creative, responsive and… patient. All the qualities that The Upper Room has shown in dealing with our design and printing needs over the last 15 years or so.
Lynda Wight, Executive Director
Church Urban Fund has worked with The Upper Room for many years and always been well supported with timely, cost effective work.
Jeremy Apsinall, Director of Fundraising & Communications
Working with The Upper Room has been an absolute pleasure and a great learning experience. They have been exceptional when working alongside me as part of a team and on their own initiative. They are adaptable, willing and able to turn around additional work at very short notice.
Madeleine Meyer, Editor
They have to be good or else I wouldn’t have used them for more than 20 years!